CRITIQUE: 04.05.17
SUBMIT: 04.10.17

Art 146 - Intro to Computer Art
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Project Three - Design a Type-Driven Poster
​Focus
Layout design and type

Software
Primary: InDesign
​Secondary: Illustrator and/or Photoshop

Project Details
Design a poster to market your favorite Chicagoland location. 

Project Specs
  • Strong design and composition, clear visual communication, use graphic and type harmoniously
  • Use a  grid
  • Use only 2 typefaces
  • Dimensions: Between 11"x17" to 13"x19"
  • Color Space: CMYK
  • May contain a bleed
  • Include: headline, sub-head / tagline, body copy, and some or all of the following: name of location, address, URL, social media, phone, contact name, etc.
  • Optimized images
  • Perfect spelling or grammar

Timeline
03.15
Agenda
  • Project Two is DUE today by 2p. Refer back to the Project Two page for details [this would link to P2 page].
  • Project Three:  A brief introduction
  • Training: InDesign, interface basics

Homework - DUE 03.20 at the beginning of class.
Define the Design Problem
  • Write a paragraph defining the design problem as you heard it today (this is the beginning of your design brief). Place it in Google Drive, label "last name-P3-design-problem".

​Collect information / research
  • Post 2-3 poster designs that highlight a particular location. Using the language of art and design write 2-3 sentences about why you picked these designs. Label your post with the word "poster" and link back to the original / attribute the creator.
  • Research on a Chicagoland location of your choosing.
  • Write 2 pages about the location, be sure to include the name of the location, address, URL, social media links, contact info, phone, as well as, history, significance, your reasons for choosing the location and anything else you feel might assist you in the completion of this project. Place it in Google Drive, label "locationname-P3-research". Be ready do discuss this at the next class.
Brainstorm and Analyze
  • Begin to conceptualize and sketch a solution for your poster design.
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03.20 
Agenda
  • Blog presentations.
  • Discussion - what is a poster, why we love them and elements of poster design; marketing topics
  • Refine your concepts from the weekend
  • Group work. Break off into groups of two and present your concepts to your partner as if they were the client; describe in detail your objectives. After 30 mins. be prepared to present your partners concepts to the class.
  • Training: InDesign (if time permits).

THE BIG SWITCH - you will now be designing your partners location. They are now your client. You must work together to present a solution that satisfies both your ideas and aesthetics.

Homework - DUE 03.22 at the beginning of class.
​Collect information / research
  • Post 2-3 type-heavy poster designs. Using the language of art and design write 2-3 sentences about why you picked these designs. Label your post with the word "type-poster" and link back to the original / attribute the creator.

Brainstorm and Analyze
  • Review the research that has already been complete on the location you will now be working on - fill in any gaps.

Develop Solutions
  • Sketch a minimum of 3 solutions to the design problem.
  • Refine the copy for your poster. Go back to the Google Doc labeled "locationname-P3-research",  add a new page and copy / paste all text you will use for your poster design, be sure to add in headlines and a tagline. 
  • Remember to refer to your notes on elements of poster design.
  • Write a design brief for the project. Place it in Google Drive, label "last name-P3-design-brief". 
  • Come to class prepared to work.
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03.22 
Agenda
  • Blog presentations.
  • Presentation: History of Typeface, info about typography, and grids: what are they and how to use them.
  • Training: InDesign
  • Develop Solutions / Feedback - Group work. Present your design solutions to your client. Refine your solution down to one idea. 
  • Studio time.

Homework - DUE 03.27 at the beginning of class.
Create / Design
  • Continue working on your  design.
  • Come to class prepared to discuss your design with the Professor
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03.27
Agenda
  • Present your projects to the Professor for feedback.
  • Training: InDesign
  • Studio time 

Homework
Create / Design
  • Continue working on your  design.
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03.29
Agenda
  • Training: InDesign
  • Studio Time: meet with your client for feedback and continue design

​Homework
Create / Design
  • Continue working on your  design.
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04.03
Agenda
  • Studio Time: meet with your client for feedback and continue design
​
​Homework
Create / Design
  • Continue working on your  design.

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04.05 CRITIQUE
Agenda
  • Feedback: Present your project to the class. Clients, be prepared to say a few words about the process and final result.
​
​Homework
Improve your Design
  • Assess the feedback you received and improve your work before submission.
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04.010 at the beginning of class SUBMIT YOUR PROJECT - Remember no late work will be accepted. ​

Agenda
  • Submit Project Three - see details below.
  • Project Four:  A brief introduction

What to submit:
  • Packaged InDesign files - includes: native file (.indd and .idml) and a PDF file (.pdf), images, fonts, instructions
  • Original image(s): Bibliography of all resources / images used
  • Artist Statement
  • Time Log
  • Print of poster to scale
  • Document all image sources. You are required to submit a bibliography with your project. Refer to MVCC's Siting Sources Guide for more info.

Where to submit it:
  • MV Group folder / Project 3 / YourLastName Folder

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Project Resources and Inspiration
To learn more visit the tutorial page.

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Be sure to back up your work in at least two places, you can choose from:
  1. Your external drive
  2. Campus student server (remember command K from the finder).
  3. Your home computer
  4. Cloud Storage such as Google Drive, Dropbox, Box.net, etc.